Ferda is an accomplished leader with over 16 years of experience driving HR transformation at HUGO BOSS. Currently serving as Head of Global HR Digitalization & PMO, she leads strategic initiatives to modernize HR systems, processes, and digital tools on a global scale. Her journey—from Project Manager to senior leadership—highlights her deep expertise in HR tech, project management, and organizational change. Ferda is known for aligning digital innovation with human-centric strategies to enhance employee experience and operational efficiency. With a sharp focus on future-proofing HR, she thrives at the intersection of technology and people. Her ability to scale impact across global teams, build agile cultures, and lead with empathy makes her a trusted partner in any transformation journey.

At HUGO BOSS, we firmly believe that the passion and dedication of our employees is the essence for the successful execution of our “CLAIM 5” growth strategy. A strong commitment to empowering people and teams is therefore firmly anchored in “CLAIM 5”. In this context, our HUGO BOSS values – entrepreneurial spirit, personal ownership, team mentality, simplicity & quality, and youthful spirit – play a key role. They form the guiding principle for day-to-day cooperation and are intended to foster a spirit of mutual trust. The aim is to create an environment that enables all employees to develop their individual talents and thus directly contribute to the success of “CLAIM 5”. On top of that, HUGO BOSS intends to continue positioning itself as one of the most attractive employers in the fashion industry. This, in turn, should enable us to attract the best talents in the sector.