I am Dr. Julia Sophia Wittich, Team Lead for Learning & Development and previously Team Lead for Test Execution at Appmatics GmbH in Cologne, a full-service provider for software quality assurance (QA). My passion lies in designing strategic learning programs, conducting workshops, and ensuring that professional development aligns with our company’s high-quality standards. I also develop competency models tailored to business needs and foster leadership growth through targeted learning initiatives. Before joining Appmatics, I worked as a research associate and project manager at RWTH Aachen University, where I led projects in service innovation and business transformation. During this time, I mentored students and completed my Ph.D. with the dissertation Consumer Behavior in the Digital Era, presenting my research at international conferences. With a background spanning both academia and industry, I bridge the gap between theory and practice, creating impactful learning solutions that drive both individual and organizational growth.