Lena is a global HR executive with extensive experience leading human capital strategy across diverse industries, including tech, manufacturing, and healthcare. As Chief HR Officer at Betsson Group, she has been instrumental in driving organizational growth, cultural alignment, and talent development across international markets. Her previous leadership roles at Haldex, Baxter, and Gambro have equipped her with deep expertise in integration management, change leadership, and learning & development. Lena combines business acumen with a pragmatic approach to HR, enabling organizations to scale effectively while fostering employee engagement and performance.

From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group". Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience. Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).