Tara Rase is the Director of Organizational Learning at FordDirect. She is a leader with 20 years of experience in L&D and is passionate about building cultures of learning. She specializes in implementing educational technologies to create learning ecosystems as well as gamification of content to increase learner engagement.

FordDirect, uniquely positioned to help Ford and Lincoln dealers win at retail, is on the leading edge of the digital transformation of the automotive industry. We build and deploy powerful digital retailing and performance marketing solutions that connect automotive shoppers and owners to Ford and Lincoln dealers. As the data hub connecting Ford, dealer, and consumer data, we use artificial intelligence to analyze millions of consumer interactions, creating smart, data-driven advertising and more connected experiences that drive results across our digital marketing solutions.